10 fun facts about Online Marketing to inform your marketing strategies

#1. Remember the notoriously ill-focused goldfish with the attention span of nine seconds? Well, according to a new study Microsoft corp study, we are not better off. The average consumer attention span is 8 seconds so you need to make your content count!

#2. Infographics are liked and shared on social media 3 times more than other types of content

#3. Search ads can increase brand awareness by 80% and display advertising has proven to increase traffic to a website by 300% 

#4. People who have a negative brand experience on mobile are 62% less likely to purchase from that brand in the future.
Source: Google/Purchased, How Brand Experiences Inspire Consumer Action, U.S. Smartphone Owners 18+ = 2010, Brand Experiences = 17,726, April 2017.

#5. Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. – Your SEO strategy should therefore be a mix of your brand keywords and popular search terms people use to find you. 

#6. Welcome emails have an average open rate of 82% – Make a great impression! 

#7. 49% of all emails are opened on mobile devices – optimize your content to serve both your desktop and mobile readers. 

#8. Embrace online giving. Online donations increased by 10% year on year, and their growing popularity among charities and nonprofits is accompanied by new innovative technologies developed to keep pace.

#9. Its no surprise that 2020 was a phenomenal year for YouTube, as people turned to videos to replace in-person events and activities. 40.9% of YouTube watchtime happened on mobile.

#10. Daily YouTube livestreams increased 45% in the first six months of 2020. 53% of livestream viewers say watching livestreams helps them feel connected to something larger than themselves. And 56% of people say watching livestreams can be as good as being at an event in person.

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