Nurture and engage donors at each stage in their journey with these five email templates.
The Donor Journey is the path your donors follow that takes them from awareness, to their first donation, and finally becoming a recurring donor.
The journey is divided into stages based on where donors are in their thinking and how you can propel them further with supporting communications.
By understanding this process, you can create the right email and send it at the right moment and maximize incoming donations. To help you get started, we’ve put together five email templates for each stage of the Donor Journey. Check them out.
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Originally Published by www.nonprofitpro.com