Moore, a provider of performance-driven marketing solutions, announced the acquisition of Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry. Amergent will continue to market their products and services under their own brand. Moore will make available Amergent products and services to existing clients as part of their continued commitment to provide the most innovative solutions in the marketplace.
Based in Peabody, Massachusetts, Amergent uses proprietary analytics tools to cultivate donor relationships and grow programs with multichannel fundraising campaigns that include direct mail, email and online giving. The company is recognized nationally for turning vital information about donor giving behavior into useful and successful donor-focused fundraising strategies.
“With more than 40 years of experience, Amergent has some of the best talent and analytic solutions in the industry,” Gretchen Littlefield, CEO at Moore, said. “The Amergent analytic tools are the best in the industry in identifying where clients should be making an investment and predicting their return on that investment. Amergent is positioned for accelerated growth as we partner our data solutions with their analytic tools.”
Jack Doyle will continue as CEO of Amergent, reporting to Littlefield. Rick Hohman will continue to serve as COO.
“I am excited about the future of Amergent as a Moore company,” Doyle said. “We have some of the greatest marketing and analytic minds in the direct marketing industry, and as part of Moore, we will be able to offer new services to our clients. We look forward to working with other Moore clients who will benefit from our analytics and Portfolio Software.”
Editor’s Note: This press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO and its staff.
Originally Published by www.nonprofitpro.com