Blogging as a means of communication is a common practice among nonprofit organizations. The term blogging might be understood as simply creating and drafting articles or content for a website, but there is so much more to it than just that. For instance, you might be drafting an article on easy fundraising ideas but what do you do before and after you publish your article? It is what you do around the main activity that makes a lot of difference. As for variety in content, there are different blog post ideas that you may want to refer to.
In this article, we will take you through 10 blogging best practices that will help you grow your viewership and engagement. These tips will help you prepare and
Adopt Google Analytics
It is a great idea to create a blog, however it is extremely important to know and understand your target audience. Make sure that you’re aware of the kind of impact that your post is creating. In order to track such information, there is Google Analytics that you can add to your blog. If you are just starting out, then you might not have to refer to the collected right away, but it will be ready for whenever you need the detailed information. When you’re setting up Google Analytics, there is a tracking ID that you’ll have to install into the header of your site. Here’s a guide to setting up the same.
Practise modern blogging
“Blogger” was the first blogging platform launched in 1999 and that was when the readers could engage publicly on an online piece or content. It gave the audience the freedom to express and share their opinion through comments. Now, this has become a norm on every social media platform. Earlier, blogs were written in first person and the content was rather lengthy. Today, there is more variety, ranging from a 250 words article with images to articles with 5000 words, more like a photo essay or an infographic. The narrative too is no longer in first person with multiple authors to a single blog. Articles are now seen and referred to as “stories”. The art of storytelling has truly been upgraded.
The right calls to action
Embedding a call to action within your content is a growing trend as it conveys how your readers can help in making a difference. When writing for a range of topics including easy fundraising ideas, a button to take an action will pave the way to practise the suggested ideas immediately.
To put it in simple words, keywords help you get found! Keywords are words and even phrases that users type on a search engine to extract more information about a certain topic, service, product or even an organization. These range from being
short-tail (one or two words), middle-tail (three to four words) and long-tail keywords (four or more words). The point here is inserting these keywords into your blog content. Here’s how you can create your list of keywords.
Consistency in schedule
Make a plan to post regularly on your blog. In order to begin executing on this idea, maintain a calendar that will help you plan ahead, have topics that you would like to write about, for the month. This will also bring in more accountability. Posting regularly will boost website traffic and before you know it, you’ll have a set of resources that you can put on other communication materials such as emails and social media, among others.
Maintain specific sections
It is always a good idea to divide the topics of your blog content into different categories. Once you do that, do the same on your display, this will help your readers find their topic of interest sooner and save a lot of time. For example, all tips and ideas can be in one category and your success stories can be put in a different column. It brings a neat touch up to your site as well.
It is not just emails that are being read on mobile devices nowadays, therefore you need to optimize your blog such that its content is accessible through mobile devices. The world is on the go and not everybody carries a laptop around, it is easier to consume content via a mobile phone even at home. Blending with the trend is a necessity for nonprofit organizations.
Network through your content
Get nonprofit experts and feature them in your content. Your organization can reach out to field experts such as nonprofit influencers and leaders and suggest a collaboration. This can be content creation in the form of an article or a roundup post, it is also ideal to be open to guest articles. These practices will help you widen your network and increase your visibility as links to articles get shared from the end of the experts that you have onboard.
Humans are very visual individuals, therefore your content should have images and videos that compliment your storytelling. Even when you don’t have a visual to put within your content, make sure that you have a nice banner that goes along with the body of your article. Showcase the impact of your work and the people that your cause is helping through powerful visuals. It is also a good idea to display visuals related to your team on your site, show images and videos on “behind the scenes” and the working of your organization.
This is a point that needs to be again and again. For anybody visiting your site, there should be an attitude of gratitude waiting to welcome them. Your articles can sometimes sign off with a thank you to your supporters and your home page can have a permanent message of gratitude for your visitors.
Whenever you post content on your blog, make sure that you share a link to the same on your social media handles and other communication materials such as emails and newsletters. Blogging is as important as any other activity for nonprofits. It is indeed fun when your team brainstorms on topics such as easy fundraising ideas or marketing ideas for your nonprofit. Likewise, blogging can be made fun by having your team brainstorm on the different content ideas. The real catch is to enjoy the entire process of creating interesting content for your blog!
Originally Published by blog.givecentral.org