November Update: Give the Gift of Digital Products This Season



The holiday season is fast approaching with lots of goodies in store. For one, digital products for your Wild Apricot store will be available in the next release, allowing you to sell products with instant delivery. There’s also a new CEO in town we’d like you to meet. To top it all off, there are new webinars to sign up for and updated resources to help grow your organization’s revenue this season. 


Also in this month’s newsletter:  


Product update


Digital store available in the next Wild Apricot release 




You asked for it, and we’re giving it to you. You can sell digital products with instant delivery this holiday season!  It’s more important now than ever to have an online store, as people are flocking online to get their shopping done and keep a social distance during this pandemic.   


When the feature is available in Wild Apricot, you can add this by going to the Store menu, click the Products tab, and select Digital while adding the product. You can then specify your digital product set up and what format you want to use (I.e., a file or a link).  


To help you prepare and find inspiration for your inventory, have a look at this featured blog: 5 Digital products to help grow your organization’s revenue. 


Read now



New Payment System Integration 




The new PayPal payment system integration in Wild Apricot rolled out in early November, giving customers using PayPal more flexibility, stability, and security. 


By now, all Wild Apricot customers with PayPal payment systems set up should have received an email and an in-product notification with instructions on how to make the switch (if haven’t received anything, please email Support at Those who have recurring payments or are on PayFlow Pro or PayPal Pro systems need to take additional actions to avoid service disruptions. Click here to learn more.  


We also held a live Q&A webinar on November 17, 2020 for PayPal Standard and PayPal Checkout customers with recurring payments. The recording is now available on our YouTube.  


Watch the recording


Note: we are gradually rolling out the new Stripe Connect payment system. Customers who are on Stripe should expect an email and an in-product notification in the coming weeks with instructions on how to upgrade. Learn more.



Deadline Extended: There’s Still Time to Become a PersoniFest Speaker!




We get it – last month was a wild one. We’re extending our Call for Proposals deadline through the end of November to give you more time to craft your winning session idea! Join us in building the virtual event program and submit your speaking proposal by November 30th. Not sure what to present? Here are some ideas to get you started:  


    • Have you overcome a challenge in 2020 with the help of Personify technology? 
    • Are you engaging your constituents in new, innovative ways? 
    • Have you recently implemented a game-changing strategy with your members, attendees, volunteers or team? 
    • Do you have a “mission moment” to share with your peers? 

Don’t miss your chance to share your story at the 22nd annual PersoniFest! All entries will receive a free “Life of the Virtual Party” t-shirt in celebration of the 2021 virtual experience. 


Submit your speaking proposal



Update from the Support Team

This month, we are returning to sharing the answers to frequently asked support questions. 


Why is the time for my event displayed as UTC?  

The time for your event will be displayed using the local timezone selected on your Organization details screen unless you have chosen a different timezone for the event. If an event is set to a different timezone than your organization timezone, the time will be displayed using the UTC universal time format. 


Why is the macro name appearing in my emails instead of the field value?  

If you insert a macro for a field set to For administrator access only, the macro name will appear instead of the field value in the delivered email. If you’re seeing the macro name in your emails, check the field settings. 


Why can’t I delete a file or folder on my site?  

If you’re trying to delete a file or folder and you receive an error message saying the file or folder is locked, that’s either because it’s a system folder that cannot be deleted, or because you’re a limited administrator and you are trying to delete a file or folder created by another administrator. Limited administrators can only delete files or folders that they themselves have created. 


38 Free Nonprofit Webinars for December 2020


Here are 38 free webinars that the internet has to offer to help you: 

    • Raise funds for your organization online  
    • Make the most of your nonprofit website  
    • Recruit and engage volunteers using social media  
    • Improve your organization’s budgeting process  
    • And much more 

See what’s coming up


Customizable #GivingTuesday Social Media Toolkit



It’s a challenge to make time to create unique content to promote your #GivingTuesday — especially since it’s coming up fast! 


If you need a little help, download the customizable #GivingTuesday Social Media Toolkit from Causevox. It makes it easy for you to create shareable images in minutes, no graphic design experience required. 


Download the toolkit


The Amazing REFERRAL Race


If you’re a current Wild Apricot customer on free or paid plan, are you up for a race? 

Until Dec 31st, 2020, every new Wild Apricot customer who signs up using your personal referral link, receives one free month off their subscription (up to $600 value), AND you may earn up to $1,440 for each referral. 


But wait, there’s more!  


We are also giving away $1,000 in Amazon gift cards to the top 3 finalists AND three additional prizes will be given away at random to anyone who refers at least 1 customer: 

    • 1st place: $500 gift card 
    • 2nd place: $250 gift card 
    • 3rd place: $100 gift card 
    • 3x $50 gift cards awarded randomly 


How to Find & Share Your Personal Referral Link? 

After logging into your Wild Apricot account, you can find your link in two places: 


1) On the right side of the main Dashboard > Overview page 




2) On the Dashboard > Referrals page 




Just copy your link and share it with anyone in your network who you think would benefit from Wild Apricot. If after their free trial they sign up and become a paying customer, you both win! 


May the best Apricot win! 


Blog of the Month

5 Digital Products to Help Grow Your Organization’s Revenue 


As people are taking most of their shopping online because of COVID-19, it’s time to stock up your virtual store with meaningful gifts to support your cause. Here are the top five digital product formats for inspiration. 


Read the full blog


Also, on the blog this month: 


Weekly Q+A 

Targeted Impact: Helping Membership Organizations Thrive  


Introducing Targeted Impact: Helping Membership Organizations Thrive. This bi-weekly Q+A session will see the best nonprofit experts answer your most pressing questions. We want to bring our community together during these unprecedented times and provide as much information and expertise as possible. Sign up now for the next Targeted Impact to connect and learn how to not only survive, but thrive, together. 


Date: Thursday, December 3rd 

Time: 3:00 PM (ET) / 2:00 PM (CT) 


Sign up today




Meet Personify’s New President and CEO, Scott Collison 




Scott Collison is the new CEO of our company. In this Planet Leadership episode, Scott shares his background and what attracted him to Personify. He also discusses culture within an organization and why it should be a priority for an organization’s staff and its members, as well as offer advice for associations and nonprofit professionals who are attempting to build their plans for the coming year. 


Listen to the podcast



Meet the Team

Andrew McWhaw, Senior Marketing Manager 


AndrewHello! I’m Andrew and I’ve been leading the DemandGeneration Team at Wild Apricot for a little over a year.   


My whole career has been about translating numbers and data into compelling stories. For my fellow Apricots, those stories are about you—our customers—what you like or don’t like, how you engage with us, and what we can do to make your Wild Apricot experience even better.  


I also love applying my data storytelling skills to help my peers better understand the ever-changing world of membership. In this way, you may have already encountered some of my work, such as the just released Membership Growth Report, or seen me on an episode of Targeted Impact. 


When I’m not at work, I enjoy spending time with my 2-month-old son, J.J., playing ultimate frisbee, watching baseball, and chairing my resident’s association. 


Organization Spotlight


This month, our featured organization is: 

The Latino Restaurant Association (LRA) 



The Latino Restaurant Association (LRA) supports and promotes restaurateurs, small businesses and the entire Latino restaurant community to ensure the equitable economic growth of the sector. LRA community members come together to network with industry pros, market their brand and learn new ways of making their business more efficient. 


What makes their website awesome 

Simple is better. LRA’s website design is clean and crisp, allowing the images and headlines to stand out. The dark blue and pink color schemes complement each other, and the hero image of a dining set gives off the fancy restaurant vibe. Asides from the aesthetics, the website showcases valuable content for members. A variety of COVID-19-related resources are available to help support other restaurant owners and their operations during this uncertain time.   


Website theme: Showcase Blue  


Visit the website

Shawn Klerer

Posted by Shawn Klerer

Published Tuesday, 24 November 2020 at 1:37 PM

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